Rob Oxborough
Founder, oXo Creatives
I founded oXo Creatives, an independent marketing agency and consultancy, in 2013 and run it full-time. Until 2026 I ran it alongside senior in-house marketing roles at Google, PlayStation and King, partner management at Meta, and digital product at NatWest.
Before oXo was full-time
- Strategic Partner Manager, Product & Platform (Facebook Play), Meta, Oct 2024 to Aug 2026
- Senior Manager, Digital Experience and Strategy, PlayStation, 2023 to 2024
- Digital Product Lead, NatWest Group, 2022 to 2023
- Marketing Product Lead, King, Activision Blizzard, 2021 to 2022
- Trainer, then Programme Lead, Google and Google Digital Garage, 2018 to 2020
oXo Creatives is the trading name of OXBOROUGH & SON LTD, company number 11574991, and I'm its director, as the Companies House record shows. OXBOROUGH & SON LTD is not the same company as OXO CREATIVES LIMITED, company number 10828716, an earlier company of mine that was incorporated on 21 June 2017 and dissolved on 3 April 2018. There is more on the work itself on the work page, and the full history is on LinkedIn.
Marketing advice
- Is your website on the pages that mention you? 7 Oct 2026
- How to set up agile in a marketing team, and what to do when it isn't working 7 Oct 2026
- Squads, scrums and agile: what they actually are, and whether a marketing team needs any of it 7 Oct 2026
- I defined innovation in 2018, and I'd keep the definition. The word is the problem. 2 Oct 2026
- What AI actually changes about marketing your business 2 Oct 2026
- What I got wrong about online marketing in 2018 2 Oct 2026
- Do countdown timers work in a sale? 1 Oct 2026
- Do 'only 2 left' messages make people buy? 1 Oct 2026
- Does adding a fee at checkout sell more? 1 Oct 2026
- Does 'up to 50% off' pull people into a sale? 1 Oct 2026
- Does a 'was' price make a sale sell better? 1 Oct 2026
- Can a small shop risk these sale tactics? 1 Oct 2026
- AI isn't the problem, humans are 30 Sept 2026
- GA4 tells you nothing useful? Set up key events, step by step 30 Sept 2026
- Google Ads spending without returning? An audit checklist, in the order to look 30 Sept 2026
- Google Business Profile: how to set one up properly, in the right order 30 Sept 2026
- Google Consent Mode, explained: what is settled and what is not 30 Sept 2026
- Is blogging worth it for your business? 30 Sept 2026
- Marketing for a small local business: what to do first, and what can wait 30 Sept 2026
- A messaging framework for your business: who you are for, why you, and how to say it 30 Sept 2026
- A one-page marketing plan for your business, with a free template 30 Sept 2026
- The launch checklist: what to check before a new website or campaign goes live 30 Sept 2026
- Can you pay to be recommended by ChatGPT? AI visibility guarantees and GEO packages 2 Oct 2026
- Do Google Ads help your organic ranking? 27 Sept 2026
- Do you need a cookie banner before you can use analytics? 30 Sept 2026
- Do you need a twelve-month SEO contract? 30 Sept 2026
- Does Google penalise content written with AI? 27 Sept 2026
- Does the length of a page matter? 27 Sept 2026
- Does adding schema markup improve your ranking? 27 Sept 2026
- Is a bigger agency safer than an independent? 27 Sept 2026
- Is SEO dead now that everyone uses AI? 30 Sept 2026
- Should you block AI bots from your site? 30 Sept 2026
- Should you only ask happy customers for reviews? 30 Sept 2026
- Bing's AI Performance report: how to see where Copilot cites your website 30 Sept 2026
- Do you still need a website, or is Instagram enough? 30 Sept 2026
- Fractional marketing director: what one does, what it costs, and when it is worth it 30 Sept 2026
- How to get your business on Bing, Bing Maps and Copilot 30 Sept 2026
- Google Business Profile suspended? Why it happens and how to get it back 30 Sept 2026
- How long does SEO take? An honest answer for UK businesses 30 Sept 2026
- How much do Google Ads cost a UK business? 30 Sept 2026
- How much does a business website cost in the UK? 30 Sept 2026
- How much does SEO cost for a UK business? 30 Sept 2026
- How to choose a web designer: questions to ask and red flags to spot 30 Sept 2026
- What an independent, founder-led marketing agency is, and when it beats a bigger one 30 Sept 2026
- Is Google Ads worth it for your business? Do the break-even sum first 30 Sept 2026
- Is SEO worth it for your business? How to work it out 30 Sept 2026
- Questions to ask a marketing agency before you sign, and the answers to listen for 30 Sept 2026
- Why is my website not showing up on Google or Bing? A step-by-step diagnosis 30 Sept 2026
- What an SEO audit should include, and how to judge the one you are given 30 Sept 2026
- What marketing costs in the UK: a price guide for small and medium businesses 13 Oct 2026
- Who owns your Google Ads, analytics and domain? Check before you switch agencies 30 Sept 2026
- Agency, consultant, freelancer or fractional? How to choose marketing help 30 Sept 2026
- Do small and medium businesses need to worry about AI search yet? 30 Sept 2026
- How do I know if my marketing agency is doing a good job? 30 Sept 2026
- What does a fixed-price marketing project actually include? 30 Sept 2026
- How much does a marketing consultant cost in the UK? 13 Oct 2026
- Do you actually need a digital marketing strategy? Seven signs you do 30 Sept 2026
- How much should a business spend on marketing, and how should it be split? 30 Sept 2026
- Local SEO for UK businesses: the complete checklist 30 Sept 2026
- Why your Google Ads aren't working: no impressions, no clicks or no conversions 30 Sept 2026
- Meta ads vs Google Ads: which is right for your business? 30 Sept 2026
- Nine homepage mistakes that quietly cost you enquiries 30 Sept 2026
- Landing pages that convert: the structure, section by section 30 Sept 2026
- Content strategy on a small team: publish less, earn more 30 Sept 2026
- Can you explain what you do in one sentence? How to fix your messaging 30 Sept 2026
- GA4 without the headache: the only five reports you need 30 Sept 2026
- Is ChatGPT recommending your competitors instead of you? 30 Sept 2026
- How to find and pitch the right brand partners 30 Sept 2026
- Choosing a social media agency: the questions to ask first 30 Sept 2026
Local business writing
- Business improvement districts, explained: how a town's businesses vote to pay for their own high street General
- The Epsom & Ewell Business Awards: yes, you can nominate your own business Surrey and South West London
- Kingston First: what Kingston's businesses pay for their town centre, and what they get back Surrey and South West London
- Leatherhead's businesses voted to fund the town centre, but only a quarter of them took part Surrey and South West London
- Surbiton's town centre plan, and where it has got to Surrey and South West London
- Business support in Somerset in 2026: the Growth Hub, the new hospitality grants and what else is open Somerset
- Business support in Surrey in 2026: what is open and what is not Surrey and South West London
- East Surrey Council: what the change in April 2027 means for Epsom businesses Surrey and South West London
- The Frome Independent, the Sunday market that fills Frome's high street Somerset
- Shepton Mallet Sunday Market, once a month in the Market Place Somerset
- How a Somerset art gallery put Bruton on the map Somerset
- Bruton's farmers' market brings a Saturday crowd to the high street Somerset
- Bruton's high street shops, and the Instagram account they share Somerset
- Castle Cary on Glastonbury weekend, with the crowds passing through Somerset
- Castle Cary's Market House, and why the town kept it Somerset
- Castle Cary's Tuesday market, and the shops built around it Somerset
- How to choose which local networks are worth your time General
- How Epsom's businesses came together to fund their own high street Surrey and South West London
- Derby Day: what one race meeting is worth to the rest of Epsom's businesses Surrey and South West London
- Epsom's markets, and who each one suits Surrey and South West London
- How independent businesses compete with national chains online General
- Surbiton Business Community: a networking group that actually gets people in a room Surrey and South West London
- What Surbiton's farmers' market does for the shops around it Surrey and South West London
- Trading a mile from Kingston: what that means for an independent in Surbiton Surrey and South West London
- Wincanton, the town that gave a national company its name Somerset
- What a local business community actually does General
- The Wincanton shop with fans on every continent Somerset
- Six signs that a town's businesses are pulling together General
- Why local search matters more than it did five years ago General
- Wincanton's high street, and the case for keeping it independent Somerset
- The South Somerset Circle, an introduction Somerset
- Was Bruton a media hype? Part two, social media Somerset
- Responses to Wincanton against Bruton Somerset
- Was Bruton a media hype? Part one, the locals Somerset
- Why Wincanton is the new Bruton Somerset
- An interview with Truffles Brasserie Somerset
- The Bruton Packhorse Fair 2015 Somerset
- Bruton. Media hype, or the real deal? Somerset