How we write
Everything here is researched, checked and edited before it goes live.
Every factual claim is checked at its original source: the regulator, the platform's own documentation, the law, the organisation that published the figure. If we quote someone, we link to where they said it. If the evidence is thin, the piece says so rather than filling the gap with something that sounds right.
And every piece is written to be read: for one person running or marketing a business, in plain British English, with the aim that it's worth your time for its own sake and not only for the answer.
Spot something wrong? Tell me and I'll fix it, and say in the piece that I have: robert@oxocreatives.comEmail