Claim check
Every series, checked.
Claim check is our monthly series. Each one takes a subject and checks what people assume about it against what the regulators and the platforms actually say, with a verdict on every claim. Newest first.
October 20266 claims
Sale prices and urgency, checked.
Most sales lean on the same five tactics: 'was' prices, countdowns, checkout fees, 'up to' headlines and 'only 2 left'. We've checked whether each one works, what the evidence says, where the law draws the line, and whether a small shop is the kind of business the regulator goes after, while there's still time to plan your sale.
September 202612 claims
Marketing myths, checked.
Twelve things small and medium businesses are told about marketing, each checked against what Google, Microsoft, the regulators and the platforms actually publish.
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Heard a claim about marketing you'd like checked? Tell us, and get a straight answer.