Digital marketing strategy
One plan across every channel, so your budget goes where it works.
What's included
- Where your marketing money goes now, and what it earns
- Who your customers really are, and what is working for your competitors
- Where to spend next, and how much, channel by channel
- A ninety-day plan, with the jobs in order
- The two or three numbers you will judge it by
Good for
Businesses doing a bit of everything with no plan, or about to invest and keen to get it right first time.Typical timeline
A few weeks, depending on scope.Price
£2,500 to £6,000. Fixed quote after a free call, agreed up front.
Starter package
90-day marketing plan
£2,500
About three weeks. Fixed price, agreed in writing before anything starts.
- Where your marketing money goes now, and what it earns
- Your customers and the competitors worth watching
- A budget split channel by channel
- A ninety-day plan with the jobs in order
- The two or three numbers to judge it by
What happens after you get in touch
Free call
30 minutes on where you are and what you want the marketing to do.Written plan and quote
Within two working days: the scope, the price and the dates.The work
About three weeks: your numbers, your customers and your competitors, then the plan.Handover
We walk you through the plan. It's yours to keep.
Questions about digital marketing strategy
I'm not sure what I need. Should I start here?
Usually, yes. The plan tells you which other services are worth paying for before you spend anything on them.
Do you carry out the plan as well?
If you want. The plan stands on its own: run it in-house, hand it to someone else, or have us do it, quoted separately.
What do you need from me?
Access to your analytics and ad accounts, an hour or two at the start, and your honest take on what has worked so far and what hasn't.
What do I get at the end?
A written plan you can act on: where the money goes, in what order, and how you'll judge it. You won't get a slide deck of observations.
Related reading
All articles
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Start with one cycle, one board and one review, and treat the setup as a project with an end date rather than a permanent transformation.
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The vocabulary comes from software, and the most copied model of all was a snapshot that its own authors warned you about.
Strategy4 min readI defined innovation in 2018, and I'd keep the definition. The word is the problem.
Any new activity that adds value to your business counts. The definition has held up, even though almost nobody uses the word any more.
Say hello
Let's talk.
Tell us where your marketing is stuck. You'll get a straight answer on the call, whether you hire us or not.