Brand and messaging
Who you're for, why they should pick you over the next firm, and how to say it clearly, everywhere.
What's included
- What your customers say about you, and what your competitors claim
- Who you're for, and why they should pick you over the next firm
- The handful of sentences you use everywhere, and how you sound saying them
- Your homepage and pitch rewritten around it
Good for
Founders who struggle to explain what they do in a sentence, or whose marketing sounds like everyone else's.Typical timeline
A few weeks, including a working session with you.Price
£3,000 to £7,500. Fixed quote after a free call, agreed up front.
Starter package
Messaging sprint
£3,000
About three weeks, including a working session with you. Fixed price, agreed in writing before anything starts.
- What your customers say about you, and what your competitors claim
- Who you are for, and why they should pick you
- The handful of sentences you use everywhere
- Your homepage and pitch rewritten around them
What happens after you get in touch
Free call
30 minutes on how you describe yourself now, and where it falls flat.Written plan and quote
Within two working days: the scope, the price and the dates.Research and working session
A few weeks: customers and competitors, then a session with you to decide it.Handover
The messaging guide and your rewritten homepage.
Questions about brand and messaging
Is this a logo and visual identity?
No. It's what you say and how you say it. If your visual identity needs work too, we'll say so and point you to the right help.
What is the working session?
A few hours with you, and anyone else who needs to agree it. We decide the positioning together in that session, rather than presenting it to you afterwards.
What do I get at the end?
A short messaging guide you can hand to anyone writing for you, and your homepage rewritten to prove it works.
We already have a brand. Is this for us?
If you can say what you do in one sentence and customers repeat it back, probably not. If you can't, it is.
Related reading
All articles
Brand7 min readA messaging framework for your business: who you are for, why you, and how to say it
A messaging framework fits on one sheet: who you're for, why they should pick you, and how you say it. Here's how to fill one in.
Brand7 min readCan you explain what you do in one sentence? How to fix your messaging
If customers can't repeat what you do, they can't recommend you. One sentence, built from a simple formula, fixes that.
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Tell us where your marketing is stuck. You'll get a straight answer on the call, whether you hire us or not.