Content strategy
What to publish, where and why, so every piece earns its place.
What's included
- Who you're writing for, and what they really care about
- The handful of subjects you own, and what goes out when
- A brief for each piece, so whoever writes it knows its job
- A way to use everything you make more than once
- A monthly look at what got read and what didn't
Good for
Businesses making content without a plan, or making none because they don't know where to start.Typical timeline
A few weeks for the plan and first briefs.Price
£2,500 to £5,000. Fixed quote after a free call, agreed up front.
Starter package
Content plan and first briefs
£2,500
About three weeks. Fixed price, agreed in writing before anything starts.
- Who you're writing for, and what they really care about
- The handful of subjects you should own, and what to publish when
- A twelve-week calendar
- Six briefs, ready for whoever writes them
What happens after you get in touch
Free call
30 minutes on what you publish now and who it is for.Written plan and quote
Within two working days: the scope, the price and the dates.Plan and briefs
A few weeks: the audience, the subjects, the calendar and the first briefs.Handover
The plan and briefs walked through with you, ready for whoever writes.
Questions about content strategy
Do you write the content?
The plan and the briefs, yes. The writing itself can be yours, a freelancer's or ours, quoted separately. The briefs are built so anyone can pick them up.
How much should we be publishing?
Less than most people think. A few pieces that answer real questions beat a weekly post nobody reads.
Does it cover social media?
It covers what to say and where. We refer day-to-day posting to trusted partner agencies.
How do we know it's working?
A monthly look at what got read, what brought people in and what didn't, so the plan follows the evidence.
Related reading
All articles
Content8 min readIs blogging worth it for your business?
For most small and medium businesses, blogging isn't worth it if it means posting and hoping. We sell content plans, so we've argued against ourselves.
Content8 min readContent strategy on a small team: publish less, earn more
A small team wins by publishing less: fewer pieces, on the questions customers actually ask, each one made to work in more than one place.
Say hello
Let's talk.
Tell us where your marketing is stuck. You'll get a straight answer on the call, whether you hire us or not.