Paid ads
Google, Meta and LinkedIn campaigns, set up and managed to get your cost per enquiry down to a number you can live with.
What's included
- Your existing accounts checked, and rebuilt if they need it
- Who to target, on which platforms, and how much to put behind each
- The ad copy and images, written or briefed
- Tracking that shows which ads bring enquiries, not just clicks
- Ongoing changes to bring your cost per enquiry down, reported in plain English
Good for
Businesses spending on ads without knowing what works, or starting out and wanting it right first time.Typical timeline
A couple of weeks to build and launch, then managed month to month.Price
£2,500 to £6,000 to build and launch, then monthly management. Fixed quote after a free call, agreed up front.
Starter package
Google Ads launch
£2,500
About two weeks, then 30 days of changes. Fixed price, agreed in writing before anything starts.
- Your account checked, and rebuilt where it needs it
- One campaign built around the searches that bring enquiries
- Tracking that records enquiries, not just clicks
- A month of changes after launch, reported in plain English
What happens after you get in touch
Free call
30 minutes on what an enquiry is worth to you and what you spend now.Written plan and quote
Within two working days: the scope, the price and the dates.Build and launch
About two weeks: accounts, campaigns, ads and tracking.Run and improve
Changes to bring your cost per enquiry down, then monthly if you want it.
Questions about paid ads
Is the ad spend included in the price?
No. The price is for the work. Your ad spend goes straight to Google, Meta or LinkedIn. We'll suggest a starting budget on the call.
Google, Meta or LinkedIn?
Wherever your customers are when they're ready to buy. For many small and medium businesses that's Google search first. We work it out on the call.
What if I already run ads?
We start by checking your account. Sometimes it needs rebuilding, and sometimes it just needs tracking and a few changes.
Do I have to keep you on after launch?
No. Monthly management is there if you want it. If you'd rather run it yourself, we hand everything over and explain it.
Related reading
All articles
Paid ads8 min readGoogle Ads spending without returning? An audit checklist, in the order to look
Google Ads spending without enquiries? Check who controls the account, what it tracks and what it pays for before you touch the ads.
Paid ads9 min readHow much do Google Ads cost a UK business?
Google Ads cost whatever budget you set, plus a 2% UK fee and whoever runs the account. Your own numbers tell you what a fair test costs.
Paid ads5 min readIs Google Ads worth it for your business? Do the break-even sum first
Google Ads is worth it if each customer brings in comfortably more than they cost to win, and you can check that before you spend a penny.
Say hello
Let's talk.
Tell us where your marketing is stuck. You'll get a straight answer on the call, whether you hire us or not.