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Work

What oXo Creatives delivers.

Marketing projects for founders and marketing leads since 2013, from strategy and SEO through to websites, campaigns and analytics. Two Drum Awards along the way.

Led by Rob Oxborough. You work with him directly.

Rob Oxborough, founder of oXo Creatives

Delivered

Delivered through the consultancy

Founded 2013

oXo Creatives

Marketing consultancy, led by Rob Oxborough

  • Full marketing mix for clients including Royal British Legion and Bristol Myers Squibb, leading teams of up to 10.
  • Through-the-line campaigns across brand and trade channels, with agency fees and production budgets held to account.
  • SEO and digital delivery for Generator Hostels, including the award-winning campaign below.
Drum Award: Best Hospitality WebsiteDrum Award: Best Integrated SEO Campaign, Generator Hostels
2015 to 2017

Generator Hostels

Digital delivery, as contractor

  • Project-managed the multi-language main site and microsites across testing, UX, design and analytics.
  • Managed SEO and PPC agencies to lift online revenue.
A woman standing with a notebook on a stone terrace looking out over formal gardens and countryside

Experience

The experience behind it

Senior in-house roles at the companies whose methods the consultancy runs on. These are roles Rob has held, not oXo client engagements.

2024 to 2026

Meta, Reality Labs

Strategic Partner Manager

  • Go-to-market and product positioning with platform partners across Reality Labs.
  • Primary relationship lead for 30 tier 1 to 3 gaming partners across EMEA and North America.
  • Partner engagement score raised from 4.0 to 4.6 out of 5 in twelve months by redesigning the quarterly review process.
2023 to 2024

PlayStation

Senior Manager, Digital Experience and Strategy

  • Led owned channel marketing, including the PlayStation Store ecommerce arm, with a six-person team.
  • Delivered 2.2% conversion uplift and 7% organic traffic growth across PlayStation.com.
2022 to 2023

NatWest Group

Digital Product Lead

  • Led migration of the engineering estate across all bank divisions, with six cross-functional squads.
  • Delivered a 12% year-on-year engineering productivity uplift, with 100% of the estate migrated.
2021 to 2022

King, Activision Blizzard

Marketing Product Lead

  • Marketing product lead on Candy Crush Saga, with more than 200 million monthly active users.
  • Ran the Warner Bros brand partnership for the Space Jam 2 collaboration, reaching multi-million impressions and a measurable uplift in daily active users. Nominated for a Partnership Award.
2018 to 2020

Google and Google Digital Garage

Programme Lead, then Trainer

  • Built and delivered learning programmes for FTSE 100 digital marketing teams, including two-day labs on connected consumer data.
  • Workshops on SEO, digital marketing strategy and emerging workplace technology.

Say hello

Let's talk.

Want this on your marketing? Book a free 30-minute call and get a straight answer on what will move the needle.

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