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Work

What oXo Creatives delivers.

I founded oXo Creatives in 2013 and run it full-time. Until 2026 I ran it alongside senior in-house marketing roles at Google, PlayStation and King, partner management at Meta, and digital product at NatWest. Along the way, work I managed for Generator Hostels won two Drum Awards and was nominated for a third.

You work with me directly, from the first call to the handover.

Rob Oxborough, founder of oXo Creatives

Delivered

Delivered through the consultancy

2013 to now

oXo Creatives

Independent, founder-led marketing agency and consultancy

  • Full marketing mix for clients including Royal British Legion, Bristol Myers Squibb and UpSkill Digital.
  • Current client work for Eye Club (opens in a new tab): ecommerce strategy, site build and performance.
  • Earlier, in 2024, a six-month engagement with The Goods Agency (opens in a new tab), working on digital strategy across its clothing and eyewear retail brands.
  • Digital marketing consultant for PrecisionBiotics in 2019.
  • Positioning, go-to-market and partner strategy for founders and marketing leads, in fixed-scope engagements.
Oct 2015 to Oct 2017

Generator Hostels

Digital marketing contractor

  • Project-managed the build of the multi-language main site and microsites, and managed the SEO and PPC agency relationships.
  • The website won Best Website (Use of Visual Design) at The Drum Awards for the Digital Industries 2017 and was nominated in the travel, leisure and sports category; the search work won SEO & PPC: Best Integrated Strategy or Campaign at The Drum Search Awards 2018 (The Drum's awards record (opens in a new tab)).
The Drum Awards for the Digital Industries 2017: Best Website (Use of Visual Design), winnerThe Drum Search Awards 2018: SEO & PPC, Best Integrated Strategy or Campaign, winnerThe Drum Awards for the Digital Industries 2017: Travel/Leisure/Sports Website, App or Campaign, nominated

Experience

The experience behind it

The roles behind the consultancy, most recent first. Roles I held, not oXo client work.

Oct 2024 to Aug 2026

Meta

Strategic Partner Manager, Product & Platform (Facebook Play), contracting via Adecco

  • Worked between the platform's product roadmap and its partners across EMEA and North America: taking partner needs into product, and leading partner adoption of new APIs, ad formats and analytics tooling.
2023 to 2024

PlayStation

Senior Manager, Digital Experience and Strategy

  • Led digital experience strategy for PlayStation.com across the US and EMEA, covering experimentation, personalisation and SEO.
2022 to 2023

NatWest Group

Digital Product Lead

  • Product owner for moving the group's engineering estate from BitBucket to GitLab under FCA oversight, working across the investment, retail, RBS, Coutts and insurance divisions.
2021 to 2022

King, Activision Blizzard

Marketing Product Lead

  • Marketing product lead for Candy Crush Saga's live operations and in-game content calendar.
  • Worked on the Space Jam: A New Legacy collaboration with Warner Bros.
2018 to 2020

Google and Google Digital Garage

Trainer, then Programme Lead

  • Google Digital Garage workshops on SEO, digital marketing strategy and workplace technology, for businesses and individuals.
  • Built Google's Connected Consumer Lab and Digital Academy programmes, facilitated them across the UK, Germany and South Africa, and rebuilt them as e-learning after Covid.
2013 to 2014

We Make Websites

Digital Marketing Assistant

  • Digital marketing at a Shopify agency.

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