Is ChatGPT recommending your competitors instead of you?
More customers ask AI assistants for recommendations. If you're not in the answer, you're not on the list.
Try it now. Open ChatGPT, Claude or Gemini and ask for a recommendation in your category, the way a customer would. Are you mentioned? Are your competitors?
Why this matters
A growing number of people ask AI assistants for advice before they buy. Unlike a search results page, an AI answer might only name a few options. If you're not one of them, you may never be considered.
How AI assistants decide what to say
They draw on what's written about you across the web: your own website, reviews, press coverage, directories and discussions. The clearer and more consistent that picture is, the more confidently they can describe and recommend you.
Common reasons brands get missed
- A website that doesn't clearly state what you do and for whom
- Few reviews or mentions on respected third-party sites
- Inconsistent descriptions of the business across the web
- Competitors with much more visible expertise and coverage
What you can do about it
- Make your core pages clear, specific and factual
- Build reviews and mentions on sites that matter in your sector, starting with your local listings
- Publish genuinely useful expert content
- Check regularly how AI assistants describe you and correct the gaps
This is exactly what the AI check measures: how AI assistants see and rank your brand against competitors, and what to fix first. If you would rather someone fixed it, that is the AI search visibility service.
Founder of oXo Creatives, founded 2013. Roles at Meta, Google, PlayStation, King and NatWest.
Want help with aI search visibility?
Make sure ChatGPT, Claude and Gemini find you, describe you correctly and put you forward when someone asks them for a business like yours. The free check is immediate. The fix list takes about a week, and the fixes themselves depend on how much needs changing.
