Back to Digital & Marketing Improvement
Content and Search
People search in their own words: how to report damp, whether they can buy more shares, what happens if the rent is late. We find the questions they ask and check whether your online services answer each one on a page they can find. You walk away with the gaps, and what to write or fix first.
What's included
- The questions people search for, from your own search data and public tools
- Whether your online services answer each one, and where
- Answers that exist but can't be found
- What to write or fix first
Good for
Online services that have grown page by page, where nobody is sure they answer what people actually ask.What you end up with
The questions, matched to your pages, with the gaps and the fixes in order.Format
From your pages, your own search data where you share it, and public search tools.
How it runs
A call
Thirty minutes on the team, the tools and what you'd like to change.A written scope
What we'll do, when, and what you'll have at the end.The work
From your pages, your own search data where you share it, and public search tools.The write-up
Everything in writing, yours to keep.
Questions about Content and Search
What search data do you need?
Read access to the search reports you already have, and to your own search box if it keeps a record of what people type.
Do you write the pages?
Not as part of this. The list says what each page needs to answer, and your team, or a writer you trust, can take it from there.
Ask about this service
The form below already has Content and Search chosen. Change it if another service fits better.