Marketing for businesses in Surrey and South West London

oXo Creatives is an independent, founder-led marketing agency and consultancy, and we work in person across Surrey and South West London: Epsom, Ewell and the towns around them. We also work in person in South West England, and remotely anywhere in the UK. You work with me directly, on fixed-price projects from £2,500. Every price is on the services page, and our guide to what marketing costs in the UK sets them against the alternatives.

This page covers what's different about marketing a business in Epsom and Ewell, the local organisations and dates worth knowing, and a checklist for being found nearby. Every local detail comes from the organisation's own website, or the council's, as it stood on the date above. If something has changed, please tell us.

The places people search for

Epsom and Ewell is a borough of several centres, and people search for the one they have in mind. The council's guide to its town centres lists four:

• Epsom town centre, where the Market Place holds the regular Thursday and Saturday markets, and a farmers' market on the first Sunday of each month.
• Ewell Village, with its cafés and restaurants, beside Bourne Hall and its park, library and museum.
• Stoneleigh Broadway, a parade of independent shops and everyday stores.
• The Kingston Road parades along the A240.

So your website and listings should name the places you serve in plain words, rather than leaving it at "Surrey". If you cover several of them, or neighbouring towns such as Ashtead, Leatherhead or Banstead, say so. And if customers don't come to you, set up your Google Business Profile as a service-area business, which the local SEO checklist walks you through.

A town in its own right

I moved to Epsom myself, and this is my own view of it, not research. It's a community in its own right. When you live somewhere like Surbiton you're still on the cusp of London, and it feels it; Surbiton is beautiful, and much friendlier than London, but Epsom feels like a country town with a very friendly community. People say good morning on the dog walk, it's very child-friendly, and everyone wants to chat. In a town like that, people notice which businesses are part of it.

Local organisations worth knowing

These are the organisations a business in the borough is most likely to come across, described as each describes itself on its own site.

• Go Epsom is Epsom's Business Improvement District, which Epsom's businesses voted to fund themselves. It runs a business directory and a What's On calendar for the town, so if you're in the BID area, check that your directory listing is complete and matches your Google Business Profile exactly.
• Leatherhead BID, the town centre's Business Improvement District, began on 1 January 2026 after a vote that three in four eligible businesses sat out. It takes event listings by email for its events page.
• Kingston First has been Kingston town centre's Business Improvement District since 2005, and describes itself as the UK's first. Its fifth five-year term runs to the end of 2029, and if you trade there, the question is what it costs a business and what members get back.
• Surbiton Town Centre Partnership was set up with Kingston Council in 2025, as part of Surbiton's town centre plan, and invites local businesses to apply to join its steering group.
• Epsom Business Club runs networking for business owners and managers in the Epsom & Ewell area and neighbouring districts. Its site says there are no membership fees, and that it meets in person on the first Wednesday of every other month, with a featured speaker from among its members.
• The Epsom & Ewell Business Awards were first established in 2011 and are now open only to businesses based within the borough. Dates and categories change from one round to the next, so check the awards site, and read who can enter the Epsom & Ewell Business Awards, and what a win is worth before you do.
• Surrey Chambers of Commerce is the county-wide chamber, with networking, training and a monthly magazine for members.
• Business Surrey lists business funding and support in the county. Its Surrey Economic Growth Fund, overseen by Surrey County Council, says it is not currently open for applications, so check the page for what's live before you plan around a grant.

Your council is changing

Local government in Surrey is being reorganised, and Surrey County Council's data site sets out the change. From 1 April 2027, Epsom & Ewell becomes part of a new East Surrey council, along with Elmbridge, Mole Valley, Reigate & Banstead and Tandridge, and two new councils will take over everything Surrey's twelve current councils do. The council said in September 2026 that the programme is on track.

For your marketing, the effect is small. Links from your website or listings to council pages, for licences, markets or local services, may need updating as the new council's websites replace the old ones.

The calendar that shapes demand

Some of Epsom's busiest days are known well in advance. The Derby has been run at Epsom Downs since 1780, and the racecourse lists the 2027 Derby Festival for Friday 4 and Saturday 5 June. Race days change the rhythm of the town. If you serve racegoers, they're a predictable chance to plan stock, staff, opening hours and advertising; if you don't, plan your deliveries and appointments around them. Either way, it helps to know what Derby Day is worth to the rest of Epsom's businesses. Fixtures can change, so check the racecourse's own fixture list rather than going from memory.

The markets set the town's other regular rhythm, and each of Epsom's markets suits a different kind of shopper.

How we work with businesses here

Everything we do is available here, at the same published prices as anywhere else:

• Digital marketing strategy: a 90-day plan, £2,500.
• SEO, including local search and your Google Business Profile: audit and first fixes, £2,500.
• Paid ads: Google Ads launch, £2,500.
• Websites: landing page sprint £3,500, full sites £3,500 to £15,000.
• Content strategy, brand and messaging, and analytics and reporting, each at the price on its service page.
• Fractional and part-time marketing leadership, quoted after a call. If you're not sure which kind of help you need, our guide to choosing between an agency, consultant, freelancer or fractional marketer will help you decide.

A local checklist for an Epsom business

The ticks are saved in this browser.

• Google Business Profile claimed, verified and complete, with your real business name and the right category.
  What good looks like

  Your profile shows as verified, uses the name on your signage with nothing added, has a primary category that says what the business is, and every section filled in: hours, services, photos and description.

  Takes an afternoon, plus any wait for verification. Covered in Google Business Profile: how to set one up properly, in the right order.

• Bing Places listing claimed and matching. See getting your business on Bing.
  What good looks like

  Your Bing Places listing is verified, and its name, address, phone number and hours match your Google profile word for word.

  Takes half an hour, if you import from Google. Covered in Get your business on Bing.

• Your website names the places you serve in plain words: Epsom, Ewell, and any neighbouring towns you cover.
  What good looks like

  Your homepage and service pages name Epsom, Ewell and each neighbouring town you cover, in ordinary sentences, not only "Surrey" or a list in the footer.

  Takes an hour. Covered in Local SEO for UK businesses: the complete checklist.

• The same name, address and phone number on your website, Google, Bing, and any local directory, including Go Epsom's if you are in the BID area.
  What good looks like

  Your name, address and phone number read the same, down to "Road" or "Rd", on your website, Google, Bing and every directory, including Go Epsom's if you are in the BID area.

  Takes an hour to check and correct. Covered in Local SEO for UK businesses: the complete checklist.

• Every customer asked for a review, within Google's rules.
  What good looks like

  Every customer is asked for a review the same way at the same point, with no incentive and no filtering of who gets asked.

  Takes an hour to set up the request, then a habit. Covered in Only ask happy customers for reviews?.

• Links to council pages on your site checked, and a note to recheck them as the new East Surrey council's websites go live.
  What good looks like

  Every link from your site to an Epsom & Ewell council page works, and a reminder is in the diary to check them again when the new East Surrey council's websites go live.

  Takes twenty minutes, plus a reminder. Covered in What East Surrey Council means for Epsom.

• Race days and market days in your calendar, with a plan for each if they affect your trade.
  What good looks like

  Derby week, other race days and the market days are in your calendar for the year ahead, and for each one that affects your trade you have decided what changes: stock, staff, hours or advertising.

  Takes an hour. Covered in What Derby Day is worth to Epsom.

• One local network tried, such as Epsom Business Club, to see whether it suits you.
  What good looks like

  You have been to at least one meeting of a local network, such as Epsom Business Club, and decided whether to go again on what you got from it.

  Takes an evening or a breakfast. Covered in Which local networks are worth it?.